If you are an artist, enjoy reptiles, and would  love to combine the two to make a living then this episode is for you.  Adeline Robinson’s reptile art is incredible! And her time is split between making fine art, logos, and reptile shows…and a lot of social media marketing! Join us as we discuss what…

TikTok cannot be ignored and we are facing it head on! When a new platform is intimidating you find a guide who has been there and we have our guide in Lyssa from Lyssa’s Lizards who has built a huge TikTok following. Her “TikToks” make responsible reptile keeping fun to present! Lyssa gives an introduction to…

Retention is keeping the followers that have joined our social media outreach. Success relies on how well you communicated what your account was about and how well you keep to that promise. Today I talk about how to develop a strategy that focuses on retention and the specific tools in Instagram available for us to…

Learn how to optimize your Instagram account to increase the number of people who become followers. Conversion is the part of social media strategy where you convince people who are curious about your account that they should commit to following your account.  Followers are the lifeblood of social media accounts and so your conversion strategy…

To get followers you need to work with your social media algorithm to reach out and put your content in front of interested people. In this episode I talk about how algorithms work and how you can be effective in your social media outreach to gain not just any followers, but the RIGHT followers! I…

Every social media strategy consists of Outreach, Conversion, and Retention. But these are just actions that are based on your social media promise and purpose. In this episode I lay the ground work for for selecting our promise and purpose to focus our outreach. Podcast Episode Transcript (more or less) Introduction Hello Reptile Entrepreneurs. In…

If you have ever thought of being a YouTuber in the reptile community this is the podcast episode to listen to! Dayyan, or Reptiliatus, is about the nicest guy you will ever meet and is a full time reptile YouTuber. Today he shares with us what life is like as a YouTuber and what it…

A tried and true business success strategy is to take a niche you are passionate about and tenaciously dedicate yourself to that niche. To share how he did this exact thing, Josh Halter, The Bio Dude, joins me and shares his experiences starting from less than nothing and building bio-active into a successful business that…

Today is a serious topic where I give my take on the current amendment proposal to the Lacey Act. This amendment has serious repercussions for reptile keeping and this is no drill. It snuck by undetected in the House and now it is on its way to the Senate. This is an example of how…