Bill Strand

S3 E9 Case Study: Ryan Dumas – Breeding and being an influencer

We in the reptile world often are both part breeder and part influencer. But how would you set up a digital outreach to support both those things at the same time? Today, Ryan Dumas of Rad Reptiles and the Let’s Talk Turtles Podcast talks about the beginning stages of putting together a website, blog, podcast,…

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S3 E8 Case Study: McZoo Exotics

Sean McNeeley returns to the podcast to share his 2023 outreach goals. Many of us will see ourselves with the same decisions as Sean as to how to structure multiple outreach efforts. One website or three? One Instagram or three? Video Interview Podcast (audio listening) Links from the Show

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S3 E7: Amphibicast Podcast Case Study

If you create content on a regular basis you will soon run into the problem of keeping your past episodes accessible.  Dan Drobates, the host of the Amphibicast podcast joins me to discuss how he intends to make sure over 100 episodes of solid amphibian information is not lost.  Video Interview Check out Amphibicast!

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S3 E6: Building a Reptile Business and Outreach with Eddy Garabito

This is a case study on the challenges in putting together both a 3D printing business and an educational outreach. I talk with Eddy Garabito, known as Father Blue, about his work with Blue Tree Monitors, and the 3D printed projects he designs for their husbandry. Video Interview Podcast Player

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S3 E5: Your First Year on YouTube with Ryan Tran

What do you think your first year of YouTube would look like if you were serious about creating a video outreach? I talk talk about what he has experienced. Does it live up to the hype? Is he rich and famous yet? Join us as we talk about the ups and downs of creating a…

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S1 E3: SEO for Content Creators

Understanding Search Engine Optimization is the key to success in this algorithm run world whether you are building a website, running an Instagram, or loading up to YouTube. Podcast player Transcript (More or Less) SEO, or Search Engine Optimization, is the discipline of constructing your content in a way that artificial intelligence, search engines, and…

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S3 S4: Intro to Search Engines

Search engines run the digital world and it is in our best interests to understand how they work. When we know what they are looking for we can ensure we are giving them what they want! I’ll go over the foundation behind search engines in this episode! Podcast Player Transcript (More or Less) Hello Reptile…

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S1 E2: Invest in Your Audience

Every audience is worth investing in, not just collected! Give each platform the respect of a complete story. Podcast Player Transcript (More or Less) As content creators we find ourselves stretched across four, five, six, or more platforms which are voracious black holes for content. And tomorrow, they will scream for more. We feel we…

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S3 E3: What to do when someone copies your product

One of the most frustrating things is when someone copies your product and then sells it themselves. Today I talk about how to deal with this community dynamic and stay ahead of the copycats. Podcast Player Transcript (More or Less) What do you do when someone copies your invention and claims it as their own?…

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S1 E1: Embracing Your Niche

You should talk about what you love! Have you heard the voice that tells you that what you love isn’t a big enough topic or that no one cares about what you do? I am here to tell you that what you love is exactly what you should talk about! And that passion is contagious….

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